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From 1995, he became engaged with how a specific rather than generalized user would use and interface with the software. Beginning in 1983, he started using a prototype of what the persona would become using data from informal interviews with seven to eight users.
#EXPERINCE MULTIPLIER PERSONA 4 PNACH SOFTWARE#
Within software design, Alan Cooper, a noted pioneer software developer, proposed the concept of a user persona. Personas provide common behaviors, outlooks, and potential objections of people matching a given persona. In addition to Human-Computer Interaction (HCI), personas are also widely used in sales, advertising, marketing and system design. They are captured in 1–2-page descriptions that include behavioral patterns, goals, skills, attitudes, with a few fictional personal details to make the persona a realistic character. In most cases, personas are synthesized from data collected from interviews with users.
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Personas may also be used as part of a user-centered design process for designing software and are also considered a part of interaction design (IxD), having been used in industrial design and more recently for online marketing purposes.Ī user persona is a representation of the goals and behavior of a hypothesized group of users. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments. A persona, (also user persona, customer persona, buyer persona) in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way.